Tesla
Order Experience
Part of my work at Tesla involved constantly enhancing our configurator page. I owned this experience and actively strategized with product and sales teams on our roadmap to align it with company KPIs.
This is a critical step in order experience, page where customer choose vehicle configurations, like trim, paint and wheels. They can preview specifications and financial options.
Incorporating trade-in into purchase flow
Problem:
Customers couldn’t see the final price with their trade-in value incorporated, making it difficult to assess their purchase effectively
Goal:
To integrate a seamless trade-in flow into Tesla’s purchase process. allowing customers to see their final price
Results:
Significant Adoption: 27% of orders received used the trade-in feature, incorporating the trade-in value into the final price
Compare Page
It’s not an easy task to choose between trims, as customers don’t select new car every day. It can be hard to compare all pros and cons of different trims and may lead to indecision and potential drop-offs.
To educate customers and reduce confusion, I designed a compare page, that allows users to easily compare different trims side by side. This modal displays key information, including feature specifications, pricing and incentives.
New trims selectors
Helps customers quickly to compare range, learn more about vehicle and make a decision
Solution helped Tesla to introduce 4th trim in EMEA
Check out it in UK
Cybertruck
Designed and supported roll out of the reservation page for Cybertruck, supporting 17K reservations in one month
Designed and supported release of configuration page for Cybertruck
Check it out
Vehicle Features
Engaging way to learn more about Tesla cars