Apple Café
iOS app created to help people quickly order perfect lunch at Apple Park
Role
Product Designer
Time frame
10 months
Deliverables
UX flow & Wireframes
Interaction design
User interface
User testing
Problem
Before the introduction of our native mobile app, customers were required to use kiosks to order food. This process involved going to the cafeteria, waiting in line, and then reviewing options to place an order. This method was time-consuming and often led to frustration among users.
Goal - place an order in 2 min
To optimize and streamline the ordering experience, the team decided to develop a mobile app. The mobile app not only eliminates the need to wait in line but also provides a personalized ordering experience, significantly speeding up the process and enhancing user satisfaction.
Research
Main key-finding from business reports
97% of customers buy their food from the “main categories” subsections
63% of people checkout with one item in the cart
Key-findings from interviews with customers
No map of the cafeteria; guests don’t know where the kiosk is located
No information about allergens
Uncertainty about payment options if guests don’t have Apple Pay.
Key-findings from interviews with Café Team
To improve the browsing experience, I spent some time with the Caffe team and clarified the list of categories. Together with a researcher, we interviewed people to understand what is important to them when selecting their lunch.
Designs
Meal Details
On the home screen, users immediately see the cafeteria selected for them based on their location.
Based on previously selected options and the time of day, customers see personalized recommendations.
By tapping on an item, they can see its details and add it to the cart.
Place an Order
To make placing an order extremely quick, a summary of the cart is displayed at the bottom of the home screen. After the user opens the order details, they can see their saved payment options, with the latest one preselected. Users can place an order with one tap.
After an order is placed, users can see its status right on the home page.
This version corrects grammar and punctuation for clarity and readability.
All Orders
Customers can navigate to the orders section to see all currently open and previous orders.
Customers can open a previous order and click “repeat.” This feature is perfect for users who order the same coffee in the morning or the same breakfast.
Results
Released in May 2019
User Adoption: 85% of all orders placed via mobile app
Order Speed: average time to place an order decreased by 75%, from 8 minutes at kiosks to 2 minutes via the mobile app
Payment Efficiency: 98% of users used Apple Pay